50+ Examples of Immersive Technology in Different Industries

Immersive experiences have impacted our entertainment expectations. But immersive technology goes beyond art museums and digital galleries. Here are 50+ ways immersive technology is being used across 11 different industries.

Restaurants & Dining

• Wonderverse (Chicago) – Combines dining with themed digital storytelling.
• Eatrenalin (Germany) – Sensory-driven “floating chair” dining experience blending visuals, scent and gastronomy.
• Ultraviolet by Paul Pairet (Shanghai) – 20-course meal paired with projection, sound, scent, and atmosphere. The restaurant is closing after 13 years, an was a pioneer in immersive dining.
• Le Petit Chef (Worldwide) – 3D projected chef visuals enhancing meals.
• Meraki Restaurant (Nice, France) – Immersive technology projection with culinary art.
• Bang Bang Bangkok (Brooklyn, New York) – Projection-mapped bus ride paired with Thai cuisine
• Stellar Restaursnt (Paris) – Galaxy themed bar/ restaurant using projection-mapping.
• Jungle Palace (Paris) – Majestic jungle themed bar/ restaurant
• Elementa (Los Angeles) – A two-hour, five-course entertainment dining extravaganza

Environment & Outdoors

• Terra at Expo (Dubai) – Immersive storytelling in a sustainability-focused pavilion.
• Enchanted Earth – Eden Project (UK) – Immersive environmental education and sensory interaction zones.
• Field of Wind, Rain and Sun (Osaka, Japan) – teamLab advocates Environmental Phenomena
• Of the Oak (Richmond, England) – Outdoors immersive art installation that celebrates the oak tree

Wellness & Spas

• Meow Wolf x Submersive Spa (Austin, Texas) – Collaborative immersive wellness experience opens 2026
• teamLab Reconnect (Tokyo) – Immersive sauna + art experience designed for meditative engagement.
• Esqapes Immersive Relaxation (Los Angles) – VR-enhanced massage and virtual retreats (patent pending concept)
• Relax VR (San Francisco & Barcelona) – Binaural beat, aroma and VR fusion for spa experiences 
• Myoka Spas VR Spa & Lunch (Malta) – Multi-sensory VR spa treatments
• Coba Fitness (Dallas TX) – immersive fitness classes

Attractions & Theme Parks

• Epic Universe (Universal, Orlando, Florida) – New immersive land-based theme park experience.
• Super Nintendo World (Universal Studios Japan & Hollywood) – Gamified, interactive rides and themed spaces.
• Potioncast (Orlando) – High-tech-driven haunt combining AR, interactivity, and customizable scares. Opening this year

Hospitality

• Star Wars: Galactic Starcruiser – Immersive 2-night experience simulating life aboard a starship (Disney, recently closed).
• Great Wolf Lodge – Features ‘Legend of Luna,’ a live immersive storytelling show.
• Quotient Technology (Salt Lake City) – Immersive Conference Room

Media & Entertainment

• Sphere Las Vegas – World’s largest LED dome venue with full 360° audio-visual immersion. Used for concerts and films. 
• Illuminarium (Las Vegas, Toronto, Atlanta) – High-res, responsive environments used for different events, including sports viewing.
• Björk Digital – VR music exhibit touring globally
• A Midnight Visit (Australia) – Immersive Edgar Allan Poe–inspired theater
• Stranger Things: The Experience (Sydney & Rio) – Immersive walkthrough + story-driven engagement tied to Netflix.

Healthcare

• Sana Health (Global) – Light and sound structured therapy pods
• Akon Children’ Hospital (Ohio & Pennsylvania) – Sensory rooms in hospitals for patients, using scent, tactile walls, and ambient lighting

Education & Museums

• Museum of the Future (Dubai) – Full-scale immersive architecture, scent, sound, kinetic elements
• LUME Melbourne – Art exhibitions projected on walls and floors with curated music and sound . Closed June 01 2025, it was Australia’s first permanent immersive digital art gallery
• Bassins des Lumières (Bordeaux) – Immersive art history projected in massive WWII submarine base
• Quake Museum (Lisbon) – Immersive experience recounting the 1755 earthquake
• The Bayou Project (New York) – Past expo that combined AR with historical writings for storytelling.
• HistoryScapes App – AR-guided historical tours, blending real-world locations with immersive storytelling.

Retail

• Nike House of Innovation (NYC/Shanghai) – Lighting, kinetic displays, and multi-sensory retail design
• Gentle Monster (Worldwide) – Themed concept stores with sculpture, sound, scent, and cinematic atmosphere
• Bvlgari Serpenti Immersive Exhibit (Shanghai) – Room-scale projection and mirrored light tunnels
• Hollister (USA) – Physical stores were sensory experiences with dim lights, loud music, strong fragrance and models as employees.

Marketing

Read my deep dive into 5 case studies.

Tourism

• MSC Cruises – Cruise ship entertainment integrates new immersive technology
• Little Amal World Tour – Blending performance art and immersive spectacle to explore refugee stories globally.
• Titanic: A Voyage Through Time (USA) – VR exhibition touring multiple US cities
• Teleport to Venezuela (Spain & Portugal) – Nostalgia-driven VR for diaspora viewers